What is corporate culture? And why is corporate culture development important?
Corporate or organizational culture might be said to be the characteristics or nature of the work environment. It is made up of a company’s expectations, experiences, philosophy, management style, and the values that hold it together. This culture is expressed in the company’s self-image, internal communications and interactions, its interface with the outside world, and expectations for the future.
It has been proven without doubt that companies with strong corporate cultures are more successful than those with weaker ones. Companies that focus on creating work environments where employees feel empowered, respected, valued, and encouraged drive significantly higher revenues and profit margins than other companies (see more under “Benefits” below).
Who is determining your corporate culture? Is it a few disgruntled employees? What is the thought, energy, and resources put in to create and maintain it? Does your corporate culture just sort of happen or is it intentional, planned, and executed consistently? Has your company shifted to meet the needs and expectation of the changes in the workforce?
While the hip tech company with the employee game room (complete with foosball table) may have become a bit of a cliché these days, it speaks to an important cultural shift.
Employees aren’t just content to go home with a paycheck. They want to feel like they are part of something, something larger than themselves.
Corporate culture has become a critical part of business success in the 21st century.
The Benefits of a Strong Corporate Culture
The development of a strong corporate culture is one of the most fundamentally powerful forces in the world of business. It has been proven as an indicator and predictor of success.
The book Firms of Endearment is all about the “radically new rules” that modern corporations with strong cultures live by.
According to their website: “Today’s greatest companies are fueled by passion and purpose, not cash. They earn large profits by helping all their stakeholders thrive: customers, investors, employees, partners, communities, and society.”
In the book, the authors describe a recent worldwide study. The result?
Companies that have strong commitments to values and to people (which is a function of culture) have the highest levels of profitability and growth of all companies worldwide.
In other words, with a strong corporate culture, not only will your employees be happier, but your company will grow and thrive.
Our Culture Development Process
At Business Whisperer, we help leaders of companies of all types and sizes focus on making their cultures becoming as strong as possible. We help leaders to clarify and promote company values that are true to themselves, values that they can commit to and live as their own.
Corporate Culture Review
To build a stronger corporate culture for your company, we start with a review of the culture of your company to get a clear picture of where you stand. In understanding your current company culture as it is, we identify its strengths and weaknesses. We also look at the attitudes, mindsets, and values that actually are operating.
Through a process we call knowledge integration, we ask you and your Management Team: What are you really about? What do you want to be about? What are you committed to being about?
Only when your commitment to values, vision, and mission are fully clarified, can you with our help begin to transform the culture by finding ways to align individuals and teams around that clarity.
Values, Vision, and Mission
As we clarify the values, vision, and mission of your company, we need to make sure that you properly communicate and promote these throughout your organization.
Frequently, these elements are not fully clarified or expressed in a company. They may exist in the mind of the owner or key executive, but they may not be the same thing in the mind of other leaders, managers, or employees.
Helping your company embody its values, vision, and mission is a critical part of culture development.
Need Help Developing a Strong Corporate Culture?
It is a proven fact that people are more productive and more satisfied in their work when they feel connected to a purpose – a vision, mission, and values – that is larger than themselves. Getting individuals and teams aligned and pulling together – building strong, resilient, and powerful corporate cultures – is our work at Business Whisperer. Contact us today to discuss how we can help.